Years

Alex Cruz

Technical Leader

I'm Alex Cruz, a 37-year-old born and raised Miami native with a burning desire to solve problems leveraging tech.

Bullets:

• Raised ~$400k seed round and launched a used-good local marketplace.

• Mentored for three years by an industry pioneer who brought to market a revolutionary product still used today.

• Overhauled the onboarding layer of the world's largest creator commerce platform with a GMV > $12 billion and tens of millions of users.

• Built from scratch, 3 iPad applications used by aviation companies such as JetBlue and Air Canada.

• Developed from scratch two crypto-wallets with a flow of value in the tens of millions.

• Bootstrapped a startup to ~$1 million in revenue within a year and was invited to pitch Y Combinator and Techstars.

Most recent accomplishments

When the pandemic began, a few colleagues and I wanted to help our community get the essential products they need at home. We felt that with our engineering and product development abilities and one of our friend’s connections to wholesalers, we could do our part to help during these unprecedented times. So, we quickly built an on-demand delivery service that provided essential supplies to residential and commercial customers. The results: We went viral locally and generated ~$1m in revenue in under a year. Everyone was pleased with our service, and that was a fulfilling experience to be a part of.

Shortly after Delyte, I started working at LTK as a Senior iOS Developer. A global creator commerce platform, LTK empowers thousands of digital lifestyle influencers to achieve economic success. I LTK I overhauled our legacy onboarding and authentication technology by leveraging modern authentication best practices to simplify new-user registration with various IDPs (FB, Gmail, Apple login, etc.) while maintaining the highest standards of modern security practices.

Followed by, being the Tech Lead at Minnect. A marketplace to book 1:1 video calls with experts. In my short stint at Minnect, I successfully led an aggressive 8-week goal to redesign Minnect’s native iOS, Android, and web app and a significant change of the core Q&A functionality to a modern chat-like interface using Swift, Jetpack Compose, and REST API, which increased engagements between experts and users and overall earnings for experts by ~10x.

Outside work, I spend most of my time learning about the latest Swift capabilities, decision-making, poker, and writing.

Delyte

Your Daily Essentials, Delivered

Personal and home needs are delivered to you within 10 minutes of ordering on the Delyte app. Our stocked vans are located near you ready to deliver your order fast. You can pay through our app, or with cash or card upon delivery.

Creative Coach

Expert Digital Marketers Ready To Help

Facing Marketing Challenges? Get on a one on one video chat with any of our digital marketing experts, as they coach you step-by-step on how to complete the task.

Spiel

A place to help & learn

Do you enjoy sharing your stories as a founder? Join our Q&A app and give video answers to questions directed at the startup community.

mph club

mph club is a premium vehicle rental platform.

Vehicle owners can list their cars up for rent, set their own rental rates, and earn extra income. Browse through a large variety of pre-approved vehicles in all of Florida. mph club offers a white glove concierge service to assist you with all of your rental needs.From last-minute itinerary changes to delivery services, mph club goes the extra mile so you don't have to. Security and safety is our number 1 priority. All hosts and guests must pass our verification process which includes.

* Insurance verification check
* Driving history check
* Background check
Owning your dream is not only possible, but it's also profitable.
List your car. Rent a car. Earn money. Simple.